What's New

February 22, 2021

Efficiency In Packaging- A Freedom Baitz Story

As I write this a small company in Wisconsin is making some amazing new fishing baits. Their story is very unique. It was a start-up company by a few guys, but what does this have to do with the packaging you ask?

Well, I have been talking with them trying to solve a problem. They are trying to scale their company. Growth provides all kinds of challenges. This one is a dozy of a challenge. They are trying to have more dealers and sell more baits through distribution.

This is where Patriot and a local printer were able to help. We were able to design a package that they can co-pack all year long and pull baits in bulk.  So instead of dealers getting bags of baits, they get a kit filled with 20 or 30 boxes of baits. They can easily fill the shelves and know which ones they need more of. In the world of just-in-time inventory, this is huge.

So why does this make it more efficient? For them, they figure it takes just as long to pull 1 ten pack box vs pulling 1 package. This creates a fast and easy way to pack out an order. Dealers get the baits in an organized box and can display them easily. There is also one other benefit as a dealer, the care taken in packaging reflects on Freedom Baitz’s image.

If you have any ideas you need help with feel free to reach out. We are always here to help.